(INDIAN WELLS) – A booming economy must be fed with a motivated, educated workforce, which begins by sowing, nurturing and harvesting our local youth, the founder and head coach of the SoCal Coyotes Non-Profit Sports Leadership Organization told attendees of the Desert Welcome Luncheon this week.

Speaking to a gathering of more than 60 local businesses at Indian Wells Country Club, Coach David Miller said that in a time of unprecedented change, when family structures are collapsing, education is degenerating into indoctrination, and political society is dangerously polarizing, the only antidote is to put God first, family second, and everything else third.

From left, Coyotes GM Fred Molo, SVP Ron DiGrandi, Founder and Head Coach J David Miller, and Mario Hernandez, Founder of Home Improvement Insider

“And when you count your profits, make sure you count your community, and count the kids in our classrooms,” said the Hall of Fame coach, who received a standing ovation.

Coach Miller shared the measurable results of the non-profit’s ‘Faith, Family, Football™’ initiatives in schools throughout desert communities, which now impact more than 30,000 youth annually.

Miller pointed to recent state high school test scores in three districts that indicate less than 50-percent of Coachella Valley youth are proficient in reading, and less than 30-percent are proficient in math.

While the Coachella Valley now draws 1.4-million annual visitors and hosts the largest music festival in the world, “if our kids aren’t motivated, can’t read and can’t add, and have no educational, vocational or athletic opportunities to look forward to, we’re drinking our own bathwater,” Miller said.

A life that is ‘Above the Line™’ – skillful, intentional, on-purpose and driven – can increase productivity by at least 25 percent, he said.

“And you can add another 25 percent by simply eliminating blaming, complaining and excuses in every sphere of your life,” the coach said. “Add a little faith, and we’re going to need a bigger valley.”

On the field, NFL executives have named Miller’s Coyotes as America’s #1 Developmental Football Program™. The five-time champions, who train and play at Shadow Hills, are in their sixth year, and more than 500 players have come through their comprehensive program, which includes personal, vocational and spiritual development.

Off the field, the Coyotes tirelessly support every desert community. At the heart of Coach Miller’s vision is the remarkable success of the Coyotes school partnerships that impact institutional and social change in desert communities.

“Our football program and non-profit is just a tiny drop in the bucket in this community,” Miller said. “But our players are proof that when you change the man, you change the home. Change the home, you change the family. Change the family, you change the neighborhood. Change the neighborhood, you change the community.

“If we all do our jobs, anything is possible.”

The attainable goals of the Coyotes ‘Above the Line’ outreach is now a catalyst for thousands of students and educators throughout the Coachella Valley, and beyond.

The Coyotes organization now trains individuals, schools, businesses, churches, and volunteers throughout the desert in its functional practicalities.

The ‘Above the Line’ program operates underneath the umbrella of the SoCal Coyotes non-profit.

For more information, or to book the Coyotes at your business, church or school, call 760.285.7073.


The SoCal Coyotes are the national standard of American developmental football. The Coyotes non-profit organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s D-league and MLB’s minor-league systems.

NFL executives have named the SoCal Coyotes organization America’s #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, five-year operating track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.

-SVP Ron DiGrandi (ron@thesocalcoyotes.com)

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