(CATHEDRAL CITY, Calif.) – The six-time champion SoCal Coyotes promoted from within their own ranks this week when they made Penn State product Scott Alvarez, 32, their youngest General Manager of Football Operations in their 10-year history.

Alvarez and the Coyotes are preparing for their first post-Covid football season – Spring 2021 – in the Gridiron Developmental Football League (GDFL).

The Coyotes, who embrace a tradition that ‘our standard is the standard,’ promoted Alvarez from Director of Film and Quality Control, a position he has held since 2016 when he was hired by the Coyotes non-profit.

In addition to his delivery of broadcast-quality film production, Alvarez has played key roles in the development of the faith-based organization’s branding, messaging, content and social media.

This April the Coyotes return to the field with a 10-game season in the GDFL

In addition, team captains Michael Karls (offense) and Jake Sheffield (defense) were named Special Advisors to CEO and head coach J David Miller. Coach Miller is also Chairman of Coachella Sports & Entertainment Stadium Authority (CSESA), master developer of The Shield at 1 Coyote Way.

“Self-sustaining organizations must have a culture that precedes positive results,” said Miller. “It hasn’t always been an easy road for Coach Alvarez. We’ve demanded a lot from him. He has consistently bounced back, stood up to the pressure, and performed.

“We put a premium on loyalty here – and Scott has earned this opportunity. Now we want to do all we can to support him and help him grow as a young executive.”

Alvarez will be tasked with upholding the Coyotes standards, and success. Over the past decade, the Coyotes have distinguished themselves among the nation’s elite sports franchises and non-profit organizations, and are 88-13 under Miller.

“Our system is in place,” Miller said. “Coach Alvarez knows our system and understands our expectations. There is plenty of room for his creativity – within the boundaries of our system. Scott is interested in perfection, not praise. He’ll be the first to tell you the only crimes on this team are arrogance, and ego.”

NFL executives named the Coyotes ‘America’s #1 Developmental Pro Football Program™’ for their national, scalable brands, community outreach programs, nine-year operational track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.

“To me, ‘our standard is the standard’ means that no matter the situation, no matter the adversity we’re facing, we should attack each and every task with the same level of passion, and intensity,” said Alvarez. “We are not collecting talent. We are building a team. We want program guys, not ‘I-me-mine’ guys. Our greatest strength is how this organization functions together.”

The new GM steps into a Coyotes front office that includes Coach Miller, Team President Adrian Jarrell, SVP Ron DiGrandi, Athletic Director Dr. Robert L. Cummings, VP Team Operations Fred Molo and VP Football Personnel Shane Helms. All are well-versed in the Coyotes’ Standards of Performance: team philosophy; style and substance; strategies and tactics.


Coach Alvarez is clearly a product of the organization’s blueprint – the core principles and values that embody ‘1 Coyote Way’: Unwavering faith, ferocious work ethic, and relentless commitment to excellence.

“We believe that champions behave like champions before they’re champions,” said Alvarez, a Coachella Valley native, who graduated from Penn State with a degree in history.

“Everyone who sets foot in the Coyote organization must be committed to our standards of performance.”

Gisselle Gonzalez-Romo, Director of Public Relations ([email protected])


The six-time champion SoCal Coyotes are the national standard of American developmental football, and are 88-13 under Hall of Fame head coach and non-profit founder J David Miller. The Coyotes’ organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s D-league and MLB’s minor-league systems.

Additionally, the Coyotes’ 501c3 and award-winning ‘Above The Line’ leadership programs impacts the social, mental and physical growth of more than 50,000 youth annually through remedial curriculum, training camps, clinics and symposia.

Coachella Sports and Entertainment Stadium Authority Corp. (CSESA) marks the advent of the Coachella Valley’s first and only centrally-based campus developer for sports, medicine, events, media, sports tourism and retail. CSESA’s unparalleled vision in sports tourism, medical, entertainment, restaurant, hotel and convention offerings will make it the region’s most active live content and event campus developer in Coachella Valley history.

The Shield at 1 Coyote Way will soon be the desert’s premiere destination

CSESA sports and entertainment partners are dedicated to all aspects of festival, exhibition, broadcast, merchandise and special events. CSESA believes the Coachella Valley’s greatest resource is its human potential, and invests heavily in community development and youth leadership initiatives.

CSESA is the master developer of The Shield at 1 Coyote Way, a 588-acre, multi-use campus that will be a 365-day-a-year destination. The Shield will include indoor and outdoor sports centers for soccer, concerts, football, lacrosse, field hockey; more than 100,000 square feet of retail, food and beverage, and other community space; more than 2,000 housing units; three hotels; 200,000 square feet of commercial office space; and over 100,000 square feet of family entertainment.


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