SOCAL COYOTES REACH 18K ‘LIKES’ AS ONE OF NATION’S FASTEST-GROWING SPORTS BRANDS

(INDIO) – The SoCal Coyotes – America’s #1 Developmental Pro Football Program™ – reached 18,000 Facebook ‘likes’ this week, passing more Arena and Indoor Football League franchises in popularity as the non-profit sports leadership organization continued its meteoric climb as one of the nation’s fastest-growing sports brands.

By comparison, the St. Lucie Mets, the new home of celebrity slugger Tim Tebow, have 11,274. The Star, the 91-acre campus that hosts the world headquarters of the Dallas Cowboys in Frisco, has 17,041.

Entering their fifth year and 10th season with a formidable national footprint, the Coyotes will enjoy live game coverage this fall on ESPN Radio 103.9.

The Coyotes anchor the Pacific Coast Division of the World Developmental Football League, and open play September 2 at their Shadow Hills home against the California Sharks.

The Coyotes finished 2016 undefeated and were the only team in the entire state of California ranked in the nation’s Top 20. The organization has meticulously built dominant national brands now synonymous with ‘Faith, Family & Football,’ and other trademarks such as ‘Building Champions, Building Men™,’ and ‘Defend the Shield™.’

In Facebook ‘likes,’ the SoCal Coyotes are by far the nation’s most-‘liked’ developmental team, and thousands ahead of any existing developmental league in the country. They rank ahead of six of the 10 teams in the Indoor Football League, and one of the four teams in the Arena Football League.

While the Coyotes soaring popularity delivers significant viral brand support, it’s difficult to measure the full impact of what 18,000 ‘Likes’ really means.

The Washington, D.C.-based Pew Research Center reports that 67-percent of all Americans in 2016 turned to Facebook for information and news. Brandwatch reports that as of January 2017, there are more than 1.71 billion monthly active users on Facebook, each claiming an average of 136 friends.

Syncapse, Inc., a social media marketing company, has valued a Facebook ‘like’ at $136 since 2015. To determine that number, Syncapse compared the consumer habits between fan and non-fans using the categories of product spending, brand loyalty, likelihood to recommend, media value, cost of acquisition, and brand affinity. The data was collected from around 2,000 panelists, across a wide range of demographics.

The Coyotes non-profit holds patents pending, copyrights, trademarks and licenses on more than a dozen intellectual and business properties, including brands, logos, designs, names, programs, advertising and marketing literature, products, photographs, publications and proprietary assets.

The Coyotes publish content across all social media, including Instagram, Snapchat, Twitter and Facebook.

DISCOVER how The Pro Football Educator, operated by former Denver Broncos GM and two-time Super Bowl winner Ted Sundquist, selected the SoCal Coyotes as America’s #1 Developmental Pro Football Program. Visit The Coyotes Facebook.

FAITH, FAMILY, FOOTBALL is the real mission of the Coyotes – and not surprisingly, something that dates back to the great Vince Lombardi in 1959. More than game tape. More than a weight room. More than a 40 time. The Coyote mission reaches far beyond the actual gridiron, deep into the development of young athletes as fathers, husbands, and men.

SEVENTY PLAYERS EACH YEAR earn the distinction of ‘Defending the Shield’ in the uniform of the SoCal Coyotes. Many will earn a shot with NFL, CFL or AFL opportunities, or graduate into business careers.

For more information, email SVP Ron DiGrandi at [email protected].