(CATHEDRAL CITY, Ca.) – Welshman and former rugby star Damian Jenkins, Regional President of The Management Trust, has been named the new Director of Athletics for The SoCal Coyotes Nonprofit Organization effective February 1, 2022, pending approval of The SoCal Coyotes Board of Trustees, America’s #1 Developmental Pro Football Program™ announced this week.

The 43-year-old Jenkins, who is widely respected by peers around the globe, will be formally introduced to the media and other league teams on February 5, when Developmental Football International (DFI) holds its spring league meeting at the Mountain View Grille at Desert Princess.

DFI, which has partnered with the LDFL for 2022, kicks off its season March 5. The Coyotes host San Diego at 1 p.m.

The Legacy of  Beloved ‘Coach C’.

Jenkins replaces the much-loved Dr. Robert L. “Coach C” Cummings Sr., who over the past decade helped lead the Coyotes to national prominence – and was the heartbeat of the elite team’s powerful faith-based culture.

An integral part of SoCal’s six championships, ‘Coach C’ informed the Coyotes last year that he would step down in 2022 as AD, but remain with the organization as both board member and chaplain.

“You don’t replace a legend like Coach C – you build upon his legacy,” said Coyotes’ nonprofit founder and head coach J David Miller. “Coach C has invested nine years creating our ‘Coyote Culture,’ which has set the standard for this level of the sport.

“To fill this position, we needed someone with a tenacious passion for the development of young people, a compassionate heart for our community, and finally, someone who not only could assume that mantle of leadership, but also add a global perspective.

“Call in the dogs, put out the fire – the hunt’s over,” smiled Coach Miller. “Damian Jenkins is uniquely qualified for this role. We’re pleased to announce he has accepted the position of Athletic Director with the SoCal Coyotes.”

‘Clear Principles, Ethics, Compliance’

“Together, we are going to focus on growing the Coyote Culture — while being open and transparent,” Jenkins said. “We will lead the department with clear principles, ethics, morality and compliance, while influencing our young athletes to take advantage of the opportunities the Coyotes provide for them to be the best version of themselves.”

Jenkins brings decades of leadership and award-winning administrator experience, Miller noted.

“We are confident that Damian’s commitment to our athletes’  success, integrity, and innovation will continue to increase their accomplishments, cement an inclusive and equitable culture, and position Coyote Football as a premier destination for developmental players, who want creativity and excellence.”

Dedicated Father, Husband, Friend.

“Carol and I are honored to formally be joining the Coyotes,” said Jenkins of his bride, the former Carol Joy Smoot. A loving father of two boys, Gavyn (13), and Iestyn (11); and three daughters Jacklyn (33), Madison (23) and Brooklyn (7), Damian personifies the ‘Faith, Family, Football’ mantra of the Coyote brand.

Damian and Carol Jenkins

“I have incredible respect and admiration for both Coach Miller and Coach Cummings, as well as General Manager Scott Alvarez, SVP Ron DiGrandi, and all of the talented coaches and staff,” Jenkins said. ‘We look forward to being a part of the Coyotes’ longstanding tradition of excellence, and expanding their ministry and outreach around the world.”

Since 2018, Jenkins also has served on the Board of Directors for Desert Arc, where he’s now in his third year as board president. For the past 60 years, the nonprofit Desert Arc has been providing opportunities for people with disabilities. In addition, Damian is an Ambassador for the Greater Coachella Valley Chamber of Commerce and is Co-Chair of the Community Associations Institute (CAI), and Coachella Valley Education Committee.

Jenkins is known for his keen focus on strategy, structure,  and culture, which he has utilized around the world to deliver break-through results.

Formidable Senior Management History.

Mr. Jenkins has been with The Management Trust since August 2018. In his new role with the Coyotes, he brings a formidable history of senior management diversity, inclusion, and achievement – and an equally powerful international resume.

His achievements

The Jenkins Family

include 18 years in senior management with The Ritz-Carlton Hotel Company, predominantly working at properties across the United States and Middle East. He has opened five Ritz-Carlton Hotels across the U.S. – and opened the luxury brand’s resort in the Dutch Caribbean.

Mr. Jenkins’ international fingerprint includes the industry’s highest awards, such as Forbes 5 star, and AAA 5 Diamond across several properties. In 2007, he earned the coveted DEPA Middle East Hotelier of the Year Award in Dubai.

John Elway, Wolfgang – and Celebrity Brands. 

Damian has worked with, for and partnered with some of the industry’s biggest names. He has led and successfully operated celebrity branded restaurants within The Ritz-Carlton LLC, including Spago by Wolfgang Puck; John Elway’s Steakhouses across Colorado; and Celebrity Chef Gaston Acurio’s Restaurant in the Middle East.

It was the Ritz-Carlton Rancho Mirage that brought him to the desert. For four years, Jenkins served in a unique dual-management role as both Director of Food and Beverage – and as General Manager of The Edge Steakhouse. He was plucked from the Ritz-Carlton by The Management Trust, the only 100-percent employee-owned community association management firm in the nation.

From Humble Beginnings. 

St. David’s Cathedral in Wales, a stone’s throw from Jenkins’ boyhood home

A proud and patriotic Welshman, Mr. Jenkins hails from Britain’s smallest city – St. David’s, in Pembrokeshire in West Wales, United Kingdom. During his time in his home country, he starred in rugby for his local Club in St. David’s. He was promoted to play for Pembrokeshire County XV, and selected again to play for the Welsh Districts Select XV.

Damian also played for his University 1st XV, and played for a developmental Welsh Club located in South Wales near Swansea. During his time at University, he also achieved his Rugby Coaching Certification with the Welsh Rugby Union (WRU).

Jenkins holds a Bachelor of Arts in Leisure, Tourism and Recreation Management; a Higher National Diploma in Leisure Studies from the University of Wales, Trinity Saint David in Swansea, South Wales; and General National Vocational Qualification in Leisure and Tourism Certified by LCGI – Licentiateship of the City and Guilds Institution of London.

Gisselle Romo-Gonzalez (Public Relations Director – [email protected])



The six-time champion SoCal Coyotes are the 2021 California Non-Profit of the Year, and the national standard of American developmental football. The Coyotes’ organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s G-league and MLB’s minor-league systems.

Additionally, the Coyotes’ 501c3 and award-winning ‘Above The Line™’ leadership programs impact the social, mental and physical growth of more than 50,000 youth annually through remedial curriculum, training camps, clinics and symposia. NFL executives have named the SoCal Coyotes organization America’s #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, 10-year operational track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.



DFI is the first American developmental football organization engineered to cultivate the annual flow of 16,000 Division I, II, and III prospects. It is the first turn-key franchise platform to develop elite athletes who are attempting to thread an NFL/CFL needle of opportunity.

Faith, Family, Football™ and ‘Above the Line™ ‘ leadership development is a Chief Cornerstone of DFI, where becoming a “Game-Ready Player’ also requires prospects to be a ‘Life-Ready Man™.’

Load More Related Articles
Load More By TSCC
Load More In Archived Posts
Comments are closed.

Check Also


(PALM SPRINGS) – In an inspiring move to support and uplift at-risk youth, the SoCal…