(INDIO) – Flood Response and the SoCal Coyotes received powerful backup today when SWAT Fuel Inc. answered their call to action – and raced to the front lines in support of area middle school students achieving goals in new reading and education programs.  

SWAT Fuel, Inc., an international Thousand Palms-based nutrition company that produces professional grade consumer supplements, joined the Flood Response “Restore the Roar” crusade. SWAT will distribute funds to 10 Coachella Valley schools for assets and resources that challenge students to read and learn. 

“We are excited to support these efforts led by Flood Response for this year-long initiative,” said Dan Olesnicky, CEO of SWAT. “We have always supported the Coyotes non-profit on and off the field. We hope other corporations step forward to join us in making a difference in the lives of our desert middle school children.”

Civic icon General Air Conditioning & Plumbing is a participating cornerstone Coyote corporate partner, along with the City of Indio. Coyotes players and coaches will launch the campaign with their ‘Above the Line’ leadership series March 3 at Indio Middle School.

The ‘Restore the Roar’ initiative includes three specific Coyote leadership programs, which will enjoy immediate impact from Flood Response, long considered the valley’s go-to specialist when disaster, devastation or the unthinkable occurs.

-Above the Line™ – The Coyotes and Flood Response kick off the first of four spring leadership symposiums at Indio Middle School on Friday, March 3. Packed with practical wisdom and inspiration, this step-by-step study teaches how relationships of trust are built to lead a life of significance.

-Readers are Leaders™ is led by Coyote players and utilizes the unique tool ‘READ 60’ – a dynamic, custom-crafted interactive coloring book, packed with stories and a Coyotes narrative encouraging good citizenship, teamwork and the building of strong community. Other topics address bullying, poetry, financial literacy, and health & fitness.

-Real Men Read – is a cooperative with local authorities that permits approved Coyotes players and coaches to read and share with juvenile offenders.

SWAT FUEL was originally formulated to optimize human performance for military, law enforcement and elite special operations groups. It is now available to the general public, and has been rapidly adopted by male and female athletes around the globe, including bodybuilders, swimmers, runners, CrossFit enthusiasts and triathletes. Visit www.swatfuel.com.

FLOOD RESPONSE is the Coachella Valley’s most experienced, largest and most trusted restoration corporation, and a Southern California industry leader in disaster repair, structural drying, water and sewage extraction, mold remediation, and fire and smoke damage. For more information, visit www.floodresponse.com.

CONVEYOR BELT OF CHARACTER – The perennial champion SoCal Coyotes are a non-profit sports leadership organization that also fields a professional football team. The Coyotes are a conveyor belt of character, competence, and connection, delivering life-changing leadership skills to not only their players, but thousands of youth each year through an array of outreach programs.

DISCOVER how The Pro Football Educator, operated by former Denver Broncos GM and two-time Super Bowl winner Ted Sundquist, selected the SoCal Coyotes as America’s #1 Developmental Pro Football Program. Visit www.thesocalcoyotes.com.

FAITH, FAMILY, FOOTBALL is the real mission of the Coyotes – and not surprisingly, something that dates back to the great Vince Lombardi in 1959. More than game tape. More than a weight room. More than a 40 time. The Coyote mission of ‘Building Champions, Building Men™’ reaches far beyond the actual gridiron, deep into the development of young athletes as fathers, husbands, and men.

For more information, email SVP Ron DiGrandi at ron@thesocalcoyotes.com.

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