SOCAL COYOTES CONTINUE CLIMB AMONG NATION’S FASTEST-GROWING SPORTS BRANDS

(INDIO) – The SoCal Coyotes – America’s #1 Developmental Pro Football Program™ – reached 19,000 Facebook ‘likes’ this week, passing more Arena and Indoor Football League franchises in popularity as the non-profit sports leadership organization continued its meteoric climb as one of the nation’s fastest-growing sports brands.

By comparison, the St. Lucie Mets, the new home of celebrity slugger Tim Tebow, have 12,600. The Star, the 91-acre campus that hosts the world headquarters of the Dallas Cowboys in Frisco, has 22,311.

The Coyotes have set a national standard for excellence, playing for eight championships and winning five since 2012. They enter their sixth year and 11th season with a 27-game win streak that dates back to 2015.  The Coyotes have meticulously built a dominant national brand now synonymous with ‘Faith, Family & Football,’ and other trademarks such as ‘Building Champions, Building Men™,’ and ‘Defend the Shield™.’

In Facebook ‘likes,’ the SoCal Coyotes are by far the nation’s most-‘liked’ developmental team, and thousands ahead of any existing developmental league in the country. They rank ahead of most of the 10 teams in the Indoor Football League, and half the teams in the Arena Football League.

While the Coyotes soaring popularity delivers significant viral brand support, it’s difficult to measure the full impact of what 19,000 ‘Likes’ really means.

The Washington, D.C.-based Pew Research Center reports that 67-percent of all Americans in 2016 turned to Facebook for information and news. Brandwatch reports that as of January 2017, there are more than 1.71 billion monthly active users on Facebook, each claiming an average of 136 friends.

Syncapse, Inc., a social media marketing company, has valued a Facebook ‘like’ at $136 since 2015. To determine that number, Syncapse compared the consumer habits between fan and non-fans using the categories of product spending, brand loyalty, likelihood to recommend, media value, cost of acquisition, and brand affinity. The data was collected from around 2,000 panelists, across a wide range of demographics.

The Coyotes non-profit holds patents pending, copyrights, trademarks and licenses on more than a dozen intellectual and business properties, including brands, logos, designs, names, programs, advertising and marketing literature, products, photographs, publications and proprietary assets.

The Coyotes publish content across all social media, including Instagram, Snapchat, Twitter and Facebook.

ABOUT THE SOCAL COYOTES

The SoCal Coyotes are the national standard of American developmental football. The Coyotes non-profit organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s D-league and MLB’s minor-league systems.

NFL executives have named the SoCal Coyotes organization America’s #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, five-year operating track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.

For more information, contact SVP Ron DiGrandi at [email protected].