(INDIO) – Two prominent Coachella Valley organizations have joined forces to launch a desert-wide restoration campaign that will ‘Restore the Roar’ of our region’s youth through reading, education, violence prevention, and intervention.

Thousand Palms-based Flood Response, the valley’s most experienced, largest and most trusted restoration corporation, has joined the SoCal Coyotes non-profit sports leadership organization in a roll-out of youth initiatives that will assess and develop tomorrow’s leaders; remediate desert streets from gang violence through positive alternative programming; and ignite reading programs in area middle schools, juvenile hall, and youth organizations.

“This is perhaps our most important restoration project in the company’s history,” said Neil MacDonald, owner of Flood Response and MacDonald Service Group, Inc. “We are proud to support programs that instill hope and opportunity for the young people in our community, provide them with positive adult role models, and deliver knowledge, skills and strategies to be successful.”

Flood Response, whose clients include many of the desert’s most upscale properties, joins The City of Indio and General Air Conditioning & Plumbing as title corporate partners of the SoCal Coyotes, America’s #1 Developmental Pro Football Program™.

In its fifth year and 10th season, the non-profit sports leadership organization touches 30,000 youth annually through clinics, camps, workshops and symposiums.

All Coyote programs encourage youth to engage in 60 minutes of daily reading. Custom Coyote curriculum typically covers the top (3) core subjects in schools – Math, English and Science, and is administered in-person by visiting role-model athletes, who engage and encourage students to read more and read better.

The ‘Restore the Roar’ initiative includes three specific Coyote leadership programs, which will enjoy immediate impact from Flood Response, long considered the valley’s go-to specialist when disaster, devastation or the unthinkable occurs.

-Above the Line™ – The Coyotes and Flood Response kick off the first of four spring leadership symposiums at Indio Middle School on Friday, March 3. Packed with practical wisdom and inspiration, this step-by-step study teaches how relationships of trust are built to lead a life of significance.

-Readers are Leaders™ is led by Coyote players and utilizes the unique tool ‘READ 60’ – a dynamic, custom-crafted interactive coloring book, packed with stories and a Coyotes narrative encouraging good citizenship, teamwork and the building of strong community. Other topics address bullying, poetry, financial literacy, and health & fitness.

-Real Men Read – is a cooperative with local authorities that permits approved Coyotes players and coaches to read and share with juvenile offenders.

-Youth Accountability – For four years, the Coyotes annually host mini-camps and events with the Youth Strength Academy and Riverside County Youth Accountability Team (YAT).

The standard and award-winning Coyote Leadership Quiz™ is distributed annually across an array of youth platforms that cover all genders, ages, races, and socio-economic barriers.

FLOOD RESPONSE is a Southern California industry leader in disaster repair, structural drying, water and sewage extraction, mold remediation, and fire and smoke damage. For more information, visit www.floodresponse.com.

CONVEYOR BELT OF CHARACTER – The perennial champion SoCal Coyotes are a non-profit sports leadership organization that also fields a professional football team. The Coyotes are a conveyor belt of character, competence, and connection, delivering life-changing leadership skills to not only their players, but thousands of youth each year through an array of outreach programs.

DISCOVER how The Pro Football Educator, operated by former Denver Broncos GM and two-time Super Bowl winner Ted Sundquist, selected the SoCal Coyotes as America’s #1 Developmental Pro Football Program. Visit www.thesocalcoyotes.com.

FAITH, FAMILY, FOOTBALL is the real mission of the Coyotes – and not surprisingly, something that dates back to the great Vince Lombardi in 1959. More than game tape. More than a weight room. More than a 40 time. The Coyote mission of ‘Building Champions, Building Men™’ reaches far beyond the actual gridiron, deep into the development of young athletes as fathers, husbands, and men.

SEVENTY PLAYERS EACH YEAR earn the distinction to ‘Defend the Shield™’ in the uniform of the SoCal Coyotes. Many will earn a shot with NFL, CFL or AFL opportunities, or graduate into business careers.

For more information, email SVP Ron DiGrandi at [email protected].

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