Playoff Fever: Jule’s Market Makes Free Coyote Playoff Tickets Available

(LAQUINTA) – Jule’s Market of South LaQuinta joined the playoff fever today of the three-time champion SoCal Coyotes professional football team, announcing they have purchased and will distribute thousands more tickets to Coachella Valley youth prior to Saturday’s 7 p.m. kickoff against the San Diego Nighthawks at Shadow Hills.

The Coyote organization is using the printed tickets as rewards to students throughout the desert who participate in their annual leadership clinics and symposiums. However, no Coachella Valley youth, parent, or family is overlooked – courtesy of Jule’s, free tickets are available online (at https://ticketriver.com/event/17934).

“We respect and appreciate the team’s playoff achievement, and we are excited to use their success and their platform of pro football to motivate and encourage our valley’s youth,” said CEO Jeremy Cullifer of Jule’s Market, a loyal Coyote corporate partner.

Each Jule’s-Coyote game ticket can be redeemed at the grocer for a 10-percent discount on every purchase.

Mr. Cullifer’s efforts matched those of General Air Conditioning & Plumbing, another Coyote corporate partner, and puts thousands more tickets in circulation today, Friday and Saturday. Tickets will also be available this afternoon at their LaQuinta Cove location at 78-130 Calle Tampico, La Quinta.

Each year, the SoCal Coyotes non-profit sports leadership organization influences 30,000 elementary, middle-school and high-school students throughout the Coachella Valley and beyond, empowering youth, sharpening their leadership skills, encouraging their education and challenging them to embrace healthy life choices.

“The impact of the SoCal Coyotes in our community is palpable,” Mr. Cullifer said. “There isn’t another program like theirs in the desert that is consistently in our valley’s classrooms, month in and month out. The Coyote players are inspirational and committed young men who personify the organization. They are a perenial championship program that walks the talk.”

According to the National Alliance for Secondary Education and Transition, youth leadership development – the mainstay of the Coyote program – encourages healthy adolescent growth by providing young people the ability to analyze their own strengths and weaknesses, set goals, and gain the self-esteem, confidence, motivation, and abilities to change their lives.

“Positive youth leadership development in the Coachella Valley provides our youth with a course of action,” Mr. Cullifer said. “Jule’s Market is a local family business that is firmly committed to this community, and furthering every one of those initiatives.”

JULE’S MARKET is a family-owned, community-centric grocery store serving South LaQuinta neighborhood in La Quinta. As an independently owned market, Jule’s Market tailors its shelves to the appetites of its customers at its 13,900-square-foot store at 78-130 Calle Tampico. Fresh produce, selection, uniqueness and local goods are a staple of Jule’s, which created 50 local jobs from its civic-minded owners in the past year.

THROUGHOUT THURSDAY AND FRIDAY, the Coyotes will be giving away playoff tickets at area businesses and schools. If you want tickets, a visit from the Coyotes, or more information, contact Ron DiGrandi, Community Outreach Director, at 760.285.7073, or email [email protected].

-Brandon O’Neill, VP Program Development