(INDIO) – The six-time champion SoCal Coyotes – America’s #1 Developmental Pro Football Program™ – will begin play in the Gridiron Developmental Football League in spring 2020, thanks to a landmark joint-venture agreement between the GDFL and Developmental Football International (DFI).

In its unique arrangement with DFI, the GDFL is now home to the Coyotes, one of the nation’s most dominant brands, and pre-eminent sports leadership franchises.

On the field, the Coyotes enter the GDFL as defending Pacific Coast Conference champions and the flagship franchise of DFI. Off the field, as a 501(c)(3), they are among the nation’s elite non-profit leadership organizations.

America’s #1 Developmental Pro Football Program

Hall of Fame Head Coach J David Miller is 130-23 lifetime, 88-13 with the Coyotes, an .871 winning percentage

Since 2012, the SoCal Coyotes non-profit sports leadership organization scalable model has become the national standard for professional developmental football. The Coyotes non-profit organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s D-league and MLB’s minor-league systems.

NFL executives have named the SoCal Coyotes organization America’s #1 Developmental Pro Football Program™ for its national, scalable brands, community outreach programs, seven-year operating track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.

‘Above The Line’ Leadership 

A significant portion of the Coyotes’ meteoric online growth can be attributed to its numerous ‘Above the Line’ leadership camps, clinics, and symposiums, which impact 50,000 youth annually. The Riverside County District Attorney’s Office and Sheriff’s Department rely on the Coyotes for their camps to at-risk youth, and Coyote players and coaches volunteer throughout the Coachella Valley 52 weeks a year.

The Coyotes’ non-profit also supports a host of other non-profits and charitable organizations, ranging from Rotary Clubs, women’s health organizations, ministries like The Bridge Calvary Chapel, the Uganda-based Agape Children’s Village, and an array of African mission outposts.

Brands, Footprint, and Followers

The organization has meticulously built dominant national brands now synonymous with ‘Faith, Family & Football,’™ and other trademarks such as ‘Building Champions, Building Men’™ and ‘Defend the Shield’™.

SoCal brings an unprecedented national footprint to the GDFL. In recent months, the Coyotes shot past 75,000 followers across its multiple platforms, which include social media channels Twitter, Facebook and Instagram. Their digital-media dominance has made the Coyote’ one of the nation’s fastest-growing sports brands.

Nationally, the upward-trending Coyotes have far and away more likes and followers than any developmental pro football franchise in the country. In just seven years, the Coyotes have surpassed every professional indoor Arena team – and are in respectable company in high-low comparisons of other prominent mainstream sports and facilities.


The Coyotes are headquartered in the Coachella Valley, also the fastest-growing region in Southern California, extending approximately 45 miles from Palm Springs to the Salton Sea. The desert hosts two of the world’s largest venues each year in ‘Coachella’ and ‘StageCoach,’ and during peak season nears 1 million people call the Coachella Valley home.

Programming, Messaging

Through a dizzying array of programming that ranges from sports opinion shows, faith-based ministry, heavy local high school coverage and of course, their own games, the have unleashed an arsenal of media choices that stay on message, maintain consistency and embody the values of the brands and their plans that align with their corporate goals.

Record-setting QB Michael Karls and all-time sack leader Jake Sheffield lead a Coyotes ‘Above the Line’ leadership program in Largo, Florida

“Creative uses of real-time visualization drives our social media to another level,” says head coach and non-profit founder J David Miller. “This goes a long way in the millennial world. We’ve turned our social platforms into search engines, which gives us traction across all of our channels. We’re able to track trends, search conversations and categorize content.”

“We have clean, over-arching messaging – such as ‘Faith, Family, Football,’ or ‘Defend the Shield,’ driven by smaller, niche growth of ‘communities within communities,'” says Coyotes SVP Ron DiGrandi.

“An example is our breakout coverage of high school sports, or faith-based ministry. We’re delivering diverse content across multiple platforms with niche targets that are difficult to duplicate.”

Advertising, Sponsor Opportunities

For advertisers who seek a 24/7 social media presence and wish to ‘ride-along’ relevant, clean content, this strategy separates the Coyotes from its competitors, and delivers messaging across multiple platforms into even the narrowest markets.

Directing traffic in this ‘perfect storm’ is Coyotes VP of Digital Media Scott Alvarez. A 31-year-old Penn State grad and wunderkind, Alvarez daily deploys fresh content that capitalizes on converging trends.

Alvarez credits the social intelligence platforms of the Coyotes and CSESA for their measurable results, which allow him to cull data and “see” what matters most, while detecting moments or trends that need action, and allow him to “listen” to the organizations’ social media followers in a smarter way.

The Shield at 1 Coyote Way

Other Coyotes platforms and brands include CLAHS with Michael Karls’ The Sport Report with Conrad Negron, Shield of Dreams Broadcast Ministry, First & Ten LLC Financial Services, and Developmental Football International LLC.

“It’s amazing what customer advocacy and social media engagement can do for your bottom line,” Alvarez says. “Being a social business is now the norm, so we want to be a social media presence that people want to follow and share. If you can’t pivot and be socially adept, you will lose ground and risk being obsolete overnight.” 

CSESA and The Shield 

The Coyotes non-profit is also supported by Coachella Sports & Entertainment Stadium Authority (CSESA), which is barely more than a year old, but has already become a household name.

CSESA’s primary mission is the ongoing development of The Shield at 1 Coyote Way, a mixed-use, $400+million, medical, Sports and Entertainment development scheduled for the 125 acres surrounding the Classic Club in Palm Desert, which is frequently in the news and garners a respectable share of earned media.

The Shield will be the first of its kind for American developmental football.

Rashad ‘The Franchise’ Roberts – his 9,500 total yards from scrimmage and 116 touchdowns are among his 16 franchise records, including an 18.9 yards-per-catch average

Currently, the Coyotes and CSESA are one of the Coachella Valley’s largest originators and producers of sports content. This includes live game coverage and daily sports programming.

For its corporate partners, sponsors and advertisers, the Coyotes soaring popularity delivers significant viral brand support in a sea of social media.

What Are the Coyotes 75K Facebook ‘Likes’ Worth?

The Washington, D.C.-based Pew Research Center reports that 67-percent of all Americans in 2017 turned to Facebook for information and news. Brandwatch reports that as of January 2017, there are more than 1.71 billion monthly active users on Facebook, each claiming an average of 136 friends.

Syncapse, Inc., a social media marketing company, has valued a Facebook ‘like’ at $136 since 2015. To determine that number, Syncapse compared the consumer habits between fan and non-fans using the categories of product spending, brand loyalty, likelihood to recommend, media value, cost of acquisition, and brand affinity. The data was collected from around 2,000 panelists, across a wide range of demographics.

Patents, Copyrights, and Trademarks 

The Coyotes non-profit holds patents pending, copyrights, trademarks and licenses on more than a dozen intellectual and business properties, including brands, logos, designs, names, programs, advertising and marketing literature, products, photographs, publications and proprietary assets.

The Coyotes publish content across all social media, including Instagram, Snapchat, Twitter and Facebook.

DISCOVER how The Pro Football Educator, operated by former Denver Broncos GM and two-time Super Bowl winner Ted Sundquist, selected the SoCal Coyotes as America’s #1 Developmental Pro Football Program. Enjoy more Coyote football at Facebook.com/thesocalcoyotes.

FAITH, FAMILY, FOOTBALL is the real mission of the Coyotes, and not surprisingly, something that dates back to the great Vince Lombardi in 1959. More than game tape. More than a weight room. More than a 40 time. The Coyote mission reaches far beyond the actual gridiron, deep into the development of young athletes as fathers, husbands, and men.

SEVENTY PLAYERS EACH YEAR earn the distinction to ‘Defend the Shield’™ in the uniform of the SoCal Coyotes. Many will earn a shot with NFL, CFL or AFL opportunities, or graduate into business careers.

For more information, email [email protected].

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