COYOTES’ ‘ABOVE THE LINE’ AND NON-PROFIT BEHAVIORAL HEALTH PROGRAMS REACHING NEW HEIGHTS

(CATHEDRAL CITY) – While COVID-19 has temporarily grounded the high-flying developmental pro football program of The SoCal Coyotes, the non-profit organization is reaching for new heights to become one of California’s largest and most comprehensive behavioral health providers, at a time of critical new need.  

The Coyote vision is to become a national leader in the sphere of youth and family behavioral health, and in many areas they are already leading the way. 

Behind brand awareness and their formidable platform as ‘America’s #1 Developmental Pro Football Program™,’ the Coyotes’ 501(c)3 has spun off an array of successful youth programs throughout the Coachella Valley.

This widespread community impact has quietly surpassed the Coyotes’ six championships to become the organization’s most ambitious undertaking. 

Under the leadership of non-profit founder J David Miller, who authored the Coyotes’ heralded ‘Above The Line™’ leadership initiatives, the organization has a 90-percent success rate for youth that complete their programs, live in the community and stay in school. 

Influencing 50,000 youth a year, the Coyotes are also relied upon by the Riverside County Sheriff’s Department, Probation Department and District Attorney’s Office to meet the needs of the desert’s most troubled youth.

“The Coyotes are that rare organization with the flexibility, moxie, and infrastructure to deliver,” says former three-term Indio Mayor Michael H. Wilson, now a board member and director of business development with Coachella Sports & Entertainment Stadium Authority (CSESA).

Next up for the Coyotes, according to SVP Ron DiGrandi, is the launch of integrated special education and coordinated mental health services. 

The Coyotes will provide individualized support care to children and youth experiencing emotional disturbances, and demonstrating severe and challenging behaviors. 

Board member Curt Pesmen, an architect of the Coyotes’ research-based leadership programming and ever-widening youth services, predicts the non-profit will continue to be an innovator in best practice implementation.

He notes a distinctly lack of father-oriented experiential training and support among existing, often-praised social service sector models.

“The Coyotes have built a forward-thinking model that casts a big net for so many,” he says. 

“Coach Miller is passionate in his vision to help youth rise above adverse childhood experiences, and lead healthy and positive lives within their families, and throughout their community.” 

ABOUT THE SOCAL COYOTES

The six-time champion SoCal Coyotes are the national standard of American developmental football, and are 88-13 under Hall of Fame head coach and non-profit founder J David Miller. The Coyotes’ organization provides elite athletes a professional environment that refines and showcases their skills through trademarked processes similar to the NBA’s D-league and MLB’s minor-league systems.

Additionally, the Coyotes’ 501(c)3 and award-winning ‘Above The Line™’ leadership programs impacts the social, mental and physical growth of more than 50,000 youth annually through remedial curriculum, training camps, clinics and symposia. NFL executives have named the SoCal Coyotes organization America’s #1 Developmental Football Program™ for its national, scalable brands, community outreach programs, nine-year operational track record, verifiable data, youth curriculum, sales, public-private sector alliances, and measured results.