25,000 FOLLOWERS: SOCAL COYOTES AMONG NATION’S FASTEST-GROWING SPORTS BRANDS

(INDIO) – The SoCal Coyotes – America’s #1 Developmental Pro Football Program™ – soared to 25,000 organic followers and Facebook ‘likes’ this week,  as the non-profit sports leadership organization continued its remarkable climb as one of the nation’s fastest-growing sports brands.

Among Coachella Valley landmarks and icons, the Coyotes have eclipsed the Indian Wells Tennis Garden (9,021), Thermal Club Race Track (14,399), Palm Springs Air Museum (15,550), CBS Local 2 (15,712) and FOX 11 (1,976) in coveted Facebook popularity.

Nationally, the upward-trending Coyotes have far more likes and followers than any developmental pro football franchise in the country. In just six years, the Coyotes now only trail one professional indoor Arena team – and are in respectable company in high-low comparisons of other sports, and facilities.

For instance, the Ontario Fury (pro soccer), who play in nearby Citizens Bank Arena, have 11,604 likes. The Star, the 91-acre campus that hosts the world headquarters of the Dallas Cowboys in Frisco, has 31,643.

The Coyotes anchor the Pacific Coast Conference of Developmental Football International LLC. They will host the league’s first title game at Shadow Hills Stadium on December 1, against the visiting San Diego Bulldogs, with kickoff set for 6 p.m.

Concluding their seventh year and 11th season with a formidable national footprint, the Coyotes are one of the Coachella Valley’s largest originators and producers of sports content. This includes live game coverage and daily sports programming.

The Coyotes are partners with Coachella Sports & Entertainment Stadium Authority (CSESA) and Richmond Honan Development & Acquisitions LLC in the master development of The Shield at 1 Coyote Way. The 125-acre, $300-million sports, medical and entertainment campus will be built on prime real estate currently owned by The Berger Foundation at Cook and I-10 in Palm Desert.

The Coyotes organization has meticulously built dominant national brands now synonymous with ‘Faith, Family & Football,’ and other trademarks such as ‘Building Champions, Building Men™,’ and ‘Defend the Shield™.’

For it’s corporate partners, sponsors and advertisers, the Coyotes soaring popularity delivers significant viral brand support in a sea of social media.

The Washington, D.C.-based Pew Research Center reports that 67-percent of all Americans in 2017 turned to Facebook for information and news. Brandwatch reports that as of January 2017, there are more than 1.71 billion monthly active users on Facebook, each claiming an average of 136 friends.

Syncapse, Inc., a social media marketing company, has valued a Facebook ‘like’ at $136 since 2015. To determine that number, Syncapse compared the consumer habits between fan and non-fans using the categories of product spending, brand loyalty, likelihood to recommend, media value, cost of acquisition, and brand affinity. The data was collected from around 2,000 panelists, across a wide range of demographics.

The Coyotes non-profit holds patents pending, copyrights, trademarks and licenses on more than a dozen intellectual and business properties, including brands, logos, designs, names, programs, advertising and marketing literature, products, photographs, publications and proprietary assets.

The Coyotes publish content across all social media, including Instagram, Snapchat, Twitter and Facebook.

DISCOVER how The Pro Football Educator, operated by former Denver Broncos GM and two-time Super Bowl winner Ted Sundquist, selected the SoCal Coyotes as America’s #1 Developmental Pro Football Program. Enjoy more Coyote football at Facebook.com/thesocalcoyotes.

FAITH, FAMILY, FOOTBALL is the real mission of the Coyotes – and not surprisingly, something that dates back to the great Vince Lombardi in 1959. More than game tape. More than a weight room. More than a 40 time. The Coyote mission reaches far beyond the actual gridiron, deep into the development of young athletes as fathers, husbands, and men.

SEVENTY PLAYERS EACH YEAR earn the distinction of ‘Defending the Shield’ in the uniform of the SoCal Coyotes. Many will earn a shot with NFL, CFL or AFL opportunities, or graduate into business careers.

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