Who We Are


The SoCal Coyotes non-profit sports leadership organization reshapes lives, homes and communities by Building Champions, Building Men. Its year-round ‘faith, family and football’ leadership programs, community service and sports initiatives develop aspiring football athletes; rashad.me300educate, equip and inspire at-risk youth; nurture single fathers and father figures;  extoll the virtues of family values, positive fathering and family legacy;  mentor young men into trusted corporate citizens with employment opportunities and sustainable incomes; and is actively engaged each year in the lives of future generations throughout the Coachella Valley.

America’s #1 Developmental Football Program.

The three-time champion SoCal Coyotes are a non-profit sports leadership organization that fields a professional football team.

On July 7, 2014, TheFootballEducator.com, led by two-time Super Bowl winner and former Denver Broncos GM Ted SundqStevie Will #1.400uist, named the SoCal Coyotes “America’s #1 Developmental Football Program.”

Defend the Shield: Faith, Family and Football.

The Coyotes organization places a priority on faith, fatherhood and family values, and was recognized in September 2013 by the Desert Christian News for “Building champions, Building men.”

Their logo depicts a snarling Coyote ‘Defending the Shield,’ which represents Faith, Family and Football.

Coyote players are frequent speakers and volunteers in local schools, businesses, churches and charities.

“We have yet to meet a young man whose life is ruined because he prays too much,” says head coach J David Miller.

Among football teams, the Coyotes challenge their players to “lead the nation” in prayer, as well as wins. Coyote mentors apply faith-based initiatives in their lives and homes, and encourage them daily to be better fathers, better husbands, better men.


Since 2012, the SoCal Coyotes have impacted the epidemic of absent fathers by mentoring and equipping young men to become better husbands, better fathers, and better men. The Coyotes were founded for the two-fold purpose of providing a developmental professional football platform for males ages 18-34 that also would address the Coachella Valley’s vacuum for positive male role models, reliable fathers and father figures, and employable young males who are strong community servants and leaders.  More than 100,000 Coachella Valley middle school, high school and at-risk youth have participated in Coyote Leadership clinics and learned from our curriculum. More than 300 young men (players) have matured through the Coyote program, with many advancing to camps in the National Football League, Canadian Football League and the Arena Football League. Dozens now live in and around the Coachella Valley, supporting and raising families, earning gainful incomes, and lead their schools, churches and communities.


Coyote Leadership Programs are blueprints for attainable progress that provide schools, communities and organizations measurable results. Coyote players annually administer published leadership curriculum to more than 30,000 students. Other services range from educational classes, employment programs, motivational leadership symposiums, coaching clinics and intramural football. The Coyotes Head of Household Work Leadership program (HOWL) trains players in demonstrable skills that produce sustainable incomes, and matches them with employment opportunities. The Partners United Parents program (PUP) trains young men to co-parent with disciplined skills as fathers and/or husbands.


Punt, Pass & Kick200On the field, 70 players annually earn the distinction of ‘Defending the Shield’ in the uniform of the SoCal Coyotes. Many will graduate each year into professional football or local careers. Off the field, in Coachella Valley public schools alone, 30,000 students annually participate in Coyote Leadership Training and receive published Coyote Leadership Curriculum. The Coyotes raise funds and donate thousands of dollars annually that affect every desert community. Coyote programs reach thousands of youth through coordinated efforts with numerous local charitable and civic organizations, including Boys & Girls Clubs,  the YMCA, the Desert Strength Academy, the Boys & Girl Scouts of America, and Rotary International.


On the field, the Coyotes play 20 games of competitive adult developmental tackle football each calendar year, divided by spring and fall seasons that occur from March to June, and August to December. Coyote events are used to raise money for area schools, sports programs and non-profits, through fundraising programs engineered around attendance and concessions at Players celebrating at JWMS250galagames. Off the field, the Coyotes host an area middle school leadership event at least once a month during each calendar school year. The Coyotes host secondary achievement events at each of these schools. The Coyotes host a tryout camp each February that attracts 200 local youth. The Coyotes host two annual kids camps, in May and October, totaling 3.000 participants. The Coyotes host an annual public middle school track meet in March, with 2,000 participants.


-Nicknamed “The Pride of the Desert,” the SoCal Coyotes are the oldest pro football franchise in the Coachella Valley and have won more games in their first seven seasons of play than any football team in desert history.

-The Coyotes are committed to “changing the culture” of developmental professional football through player mentoring and development, organizational management and dynamic service to their community.

-Based in greater Palm Springs, California, the Coyotes are 2015 AAA Professional Football League champions; 2013 UFAL champions; and 2012 Pac West champions.

TommyRashad1.0-The City of Palm Springs and Greater Palm Springs officially sponsors and recognizes the SoCal Coyotes as their professional football team.

-The Coyote organization viciously ‘Defends the Shield’ of faith, family and football, and has received international acclaim for “Building Champions by Building Men.”

-The Coyote Leadership curriculum and their widespread volunteer efforts have impacted churches, schools, civic organizations and communities throughout Southern California.

Kids cheering in stands 2.0

Fans Bill of Rights.

The Coyotes offer their fans a “Bill of Rights,” which ensures “a wholesome environment for guests and family and an affordable, first-class entertainment experience.”

Head Coach J David Miller.

STANDING AT THE GATE7.0J David Miller has a career record of 110-22 (.882 winning percentage) and is 60-11 with the SoCal Coyotes.

Coach Miller is a AAA Hall of Fame coach, best-selling author and award-winning marketing and communications strategist. Miller was named APFL Coach of the Year in 2015, and the 2013 Southern California Football Alliance Offensive Coach of the Year. In 2012, he was named the AAA National Coach of the Year.

He has led the Coyotes to seven consecutive bowl appearances, three league titles, and a national champion runner-up. Coach Miller has experience at every level of football and his teams have never missed the playoffs.

The AAA Football Hall of Fame made Miller a unanimous ‘Class of 2013′ inductee for his “ongoing 30-year contribution mousemikecoach300to the sport as an author, administrator and coach.”

Coach Miller has authored 13 books, including collaborations with NFL Hall of Fame and Super Bowl winner head coach Hank Stram, NFL head coach Jerry Glanville, legendary University of Hawaii head coach June Jones, and current University of South Carolina athletic director Ray Tanner.

Run ‘n’ Shoot Silver Stretch, with Hawaii Roots.

Coach Miller is quick to credit his success to his mentors, and clearly draws from their experience. His two greatest influences have been Darrel “Mouse” Davis and June Jones, both notable NFL and NCAA history-shapers. Davis, the godfather of the Run ‘n’ Shoot offense, is credited for revolutionizing the game with what is now the modern spread offense. Miller and the Coyotes have used their vaunted Run ‘n’ ShoHawaii Warrior Footballot attack to lead five different leagues in total offense.

Jones, the former NFL and SMU head coach, worked with Coach Miller on Hawaii Warrior Football: A Story of Faith, Hope and Redemption. The best-selling book details how Jones transformed the nation’s dead-last NCAA program into a perennial powerhouse. Under Jones, Hawaii enjoyed a decade of unprecedented success never before or since seen, and tMouse Davis teaching.300he book rocketed to the ‘most authoritative and significant book’ in UH football history. Four-time Super Bowl winner and former Washington Redskins GM Bobby Beathard calls Hawaii Warrior Football  “required reading for building a winning program,” and the Coyotes use it as a template for the entire organization.

Offensively, the Coyotes are adamant to remain a “pure” Run ‘n’ Shoot team, based strictly on the disciplines and concepts of Davis, whose theories date back to 1962. Davis is a frequent consultant and influence to the Coyotes, personally authored the Coyote playbook, and occasionally visits their sidelines, camps and locker rooms.


Assistant Head Coach Shane Helms, and The Darkside Defense.

Shane and Devin Jones200

The architect of the modern ‘Darkside Defense’ is Shane Helms, Assistant Head Coach, Defensive Coordinator and Vice President of Football Operations.

Certified by the National Football Academy, Coach Helms is an accredited interscholastic coach with the National Federation of State High School Association. He has coached and assisted at Top Recruit/Reebok High School Combines, and served as a head coach, defensive coordinator or offensive/defensive assistant at various levels, including lengthy stays with two different schools — West Valley and Hamilton.

Shane Helms Coaching

In addition, Coach Helms holds NCAA Eligibility Center Coaching Education certification, as well as a degree in sports and health science, with a minor in business management. Coach Helms also oversees the Coyotes widespread coaching clinics, player scouting and evaluations, and tryout camps.

The ‘Darkside Defense’ traces its roots to the winter-spring season of 2013, when the Coyotes wore all-black uniforms.

The Coyote Mobile ‘YAPP’.

The Coyotes – thanks to partner GoMobile Solutions – were among the first professional football programs at any level to provide a mobile application. It provides Coyote fans around the world up-to-date news, statistics, roster information and much more. The team also uses it to audio-stream games live online and offer downloadable  videos. Sponsors have access to push-notify fans with coupons, discounts, and loyalty rewards. The Coyote Mobile ‘Yapp’ is available free on iTunes Store or Android Market by searching ‘SoCal Coyotes.’